DAISY CHOI

18K Gold Vermeil Everyday Is a Good Day Ring

Touted as the world’s fifth largest port city, the South Korean city Busan is an energetic metropolis. 

The city holds the largest department store in the world, the Shinsegae Centrum City; and Busan Lotte World Tower is one of many skyscrapers under construction to rival the stature of Dubai’s Burj Khalifa building. 

Korea is also the ancestral home of featured jewelry designer Daisy Choi.

Poet Henry Wadsworth said it best: “In style, in all things, the supreme excellence is simplicity.” 

Likewise many jewelry designers believe understatement, not heavy-handedness, should be the goal of creating jewelry.

London-based Choi embraces simplicity of design while also covering a lot of style territory.  Items from her Bridal and Bespoke collection epitomize sleek and high gloss glamour. 

Her gemstone cluster rings and the Key to Your Heart pendants are eternal charmers.  The gritty edge of a bar ring is softened by the inscription, “everyday is a good day;” and then there is the playful whimsy of her Black Fur Cat brooch pin made with real fur.

Educated at Middlesex University and Camberwell College of Art, Choi takes cues from “everyday objects” to form her classic yet eclectic style. 

“My work is based on the concept of wearing a thought.  I worked for many years in graphic design and I incorporate that knowledge in jewelry making,” says the award-winning designer.

Black Fur Cat Brooch Pin with Gold Filled Chain,
Leather and Pearl

“I love the play of two or three dimensions.  I make rings—the band and the setting—carved from sterling silver, black rhodium or even rubber.  

My egg designs feature openwork in three-dimensional scale.  I blend artistic expression with wearability.  I aspire to create playful yet meaningful and functional jewelry.”

18K Gold Vermeil Key To Your Heart Necklace
with Pearl and Cubic Zirconia Stone

2014 Jewelry Trend Alert:  Costume and fur jewelry are among the top style trends this year.  

Choi’s inclusion of rubber and inky black fur align her aesthetic with what is hot this year.