Tuesday, April 21, 2009


Next stop . . . Italy!

Is there anything that can match the awe-inspiring images of Pisa's Leaning Tower, or Rome's Collosseum? I'm thinking yes.

Italy native Ippolita Rostagno has rapidly become a favorite among the fashion-savvy beauties of Hollywood.

Her fluid, ethereal designs have adorned Halle Berry, Reese Witherspoon, Carrie Underwood, Kate Hudson, and Minnie Driver.

Rostagno studied at the Instituto D' Arte in Florence, Italy receiving a B.A. in sculpture.

Subsequently, the budding jewelry artist relocated to New York setting up a small studio in her apartment’s living room. By 1999, she established her company, Seno Jewelry, the lead brand of which was named after its designer, Ippolita.

Rostagno implements 18-karat gold, sterling silver, and colorful semi-precious stones including topaz, opal, and quartz to manufacture understated yet exquisite pieces for the company's brand.

In addition to the fluid shape of her designs, she was particularly interested in recapturing the greenish hue of gold, Italian antiquities. Her variations in gold color also include rose and yellow.

By 2001, she enlisted the assistance of Lauren Sharfman, a Yale graduate and former set designer, who had strong marketing experience. With Sharfman's keen business sense, within a few years sales for the Ippolita brand skyrocketed.

Currently boasting a quickly growing staff, Rostagno moved Seno Jewelry’s headquarters out of her living room into a larger office building.

By 2007, investment firm Castanea Partners partnered with Seno Jewelry to help further the company's expansion. Rostagno is currently traveling across the U.S. appearing at trunk shows.
Photo 1 (top right): 18-Karat Yellow Gold Knot Ring
Photo 2 (bottom left): 18-Karat Large Lollipop Bangle Bracelet with Green Amethyst
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