Monday, December 1, 2014

GAURI TANDON and RADHIKA TANDON | ISHARYA

18K Plated Brass Goddess Honeycomb Earrings
with Green Amazonite
Considered the largest of five observatories constructed by 18th century emperor Jai Singh II is Jaipur City’s Jantar Mantar.  

Constructed of stones, bronze sheets and marble the observatory contains the world’s largest sundial “which predicts seasons and eclipses.”  

India is also the ancestral home of design team Gauri and Radhika Tandon.

Ten-year-old jewelry brand ISHARYA is a shining example of the growing prominence of fashion or costume jewelry. 

The brainchild of sister-in-laws Gauri and Radhika Tandon, ISHARYA’s stylish architectural details and cosmopolitan panache showcase why costume jewelry is such a hot trend for not only this year but also years to come! 

The brand marries East Indian lavishness with straightforward Westernized affects.  With an impressive six collections produced each year, the brand also boasts a play of materials like resin, glass, enamel and semi-precious gemstones.

Each collection has its own personality. The ebb and flow of design styles is a constant reminder that jewelry making is first and foremost an art form. 

There is the sleek and bold visual of the Pyramid Luxe Collection.  This series highlights a shattered glass design, outlined in 18k gold, which is carved in colored resin.  The stunning filigree work of the Royal Filigree Collection is majestic yet feminine while bright colors paired with strong, crisp shapes are central to the Pop Art Collection.
Rhodium Plated Brass Silver Filigree Collar Necklace
Armed with a desire to bring “high quality, Indian inspired fashion jewelry” to the fashion forefront in 2004 the two women launched their brand.  Three years later Allure magazine published a feature story about the brand and sales subsequently skyrocketed. 

Celebrity clientele that include Scandal’s Bellamy Young, Zoe Saldana, and Vanessa Hudgens helped to broaden the brand’s visibility.  At present ISHARYA is sold at retailers around the globe including Henri Bendel, Bloomingdale’s Dubai, Net-A-Porter and Saks Fifth Avenue.

“Gauri oversees a design team in Mumbai, and I oversee marketing, sales and distribution in San Jose, California,” says Radhika Tandon.  “We strive to express a California chic aesthetic with the allure of Bollywood glam for a truly global feel.  From dramatic earrings to jewel encrusted cuff bracelets ISHARYA is the perfect accessory for the confident, modern-day woman.”

18K Gold Plated Brass Goddess Pyramid Ring
with Green Amazonite
2014 Jewelry Trend AlertAccording to Euromonitor (market research and analysis) sales for costume jewelry is expected to reach $13.2 billion this year!  

Stylish fashion jewelry is a trend for this year and ISHARYA’s eclectic style will definitely continue to draw fans. 
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