Wednesday, December 17, 2014

ELIZABETH MOORE | FROOTE JEWELRY

Tetiara Necklace with Carnelian, Citrine and
Gold Button Pearls
Touted as the U.S.’s largest jewelry district, the Jewelry District of downtown Los Angeles also boasts annual sales of nearly $3 billion.

One of the earliest jewelry stores, established 82 years ago, was Harry Winston and Co

California is also home to featured jewelry designer Elizabeth Moore.

The right cut and color of gemstones can create a great piece of jewelry. 

It takes a gifted eye to implement the best style choices.  Gemstone jewelry, in my opinion, is about presenting a mood, and color inherently affects mood.

Moore’s nine-year-old jewelry brand, Froote Jewelry, highlights a plethora of semi-precious gemstones that include watermelon tourmaline, rose quartz and yellow chalcedony. 

Many designs are reminiscent of Hawaiian leis, while others like her East India Pendant Necklace evoke ancient maharajas.  Her aesthetic is a breezy exoticism that holds a sense of mystery and warmth.

A one-time set designer, who has worked with Lenny Kravitz, Cindy Crawford and Prince, Moore has always gravitated towards the arts.  At the time she launched her jewelry brand, she also founded her interior design company, also called Froote. 

On a fateful day when the International Gem Fair had come into town, Moore knew instantly that jewelry making would be her next forte.

14K Gold Ariel Earrings with Tourmaline and
Freshwater Pearls
“When I first discovered the gem world I heard deep in myself a calling to express my creativity in a new way.  My time as a studio artist/designer was transforming towards a different direction,” she recalls. “I was like a kid in a candy store picking out gems that had qualities of beauty that called to my heart.”

Moore strives to capture the parallel between the gifts the Earth provides, and the divine feminine in her classic and fashionable jewelry creations.

“I began to experience an alignment and appreciation of my own femininity.  I wanted to create something that was a celebration of the beauty women possess inside, while also reminding the wearer of the beauty of the Earth; the materials and stones that come from it.  I feel that working with the crystals of our Earth is the perfect symbol of the feminine.”

2014 Jewelry Trend AlertThe designs of Froote Jewelry reflect the many wondrous colors of nature including pink, lilac, yellow, orange and blue.  Great color style is on trend for the year.
14K Gold Chain Mimma Bella Necklace 
with Rose Quartz and Freshwater Pearls

NOTE:  At the time of posting article, it was discovered that the domain name for Ms. Moore's website frootejewelry.com expired on 11/13/2014 and is pending renewal or deletion.

Therefore, a link to website was not included.
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