Wednesday, February 23, 2011

PIAGET

Today we visit Zurich, one of Switzerland’s wealthiest cities, and it is also a locale for 9th century architecture including the Romanesque styled Grossmunster Church, and the Fraunmunster Church. Switzerland is also the home base for featured jewelry brand Piaget.


A common thread that I noticed with longstanding jewelry houses like Cartier (France), Tiffany & Co. (USA), and TOUS Jewelry (Spain) is that they are traditionalists in the sense that they remain true to designs that are timeless yet unique.

The consensus is all about pure, elegant beauty characterized by clean, strong lines with a twist of whimsy.

Designer jewelry brands like Piaget are never dead in the water. They are committed to reinventing classic aesthetics bringing refinement and sophistication to their fine jewelry creations.

Founded by Georges Edouard Piaget in the La Côte-aux-Fées village in 1874, the 137-year-old Piaget brand continues to be a forerunner of design innovation and superb artisanship offering the world’s finest luxury watches with remarkably sleek Calibre7, Calibre 9, and Calibre 12P interior movements coinciding with sleek face designs.

It would not be until 116 years after its founding, in 1990, that the brand would introduce its first full-fledged jewelry collection, Possession.

Inspired by the powerful bonds of love and friendship, the Possession Collection is characterized by the clean lines of open circles fashioned from 18-karat white or yellow gold with accents of conflict free white diamonds. The crisp silhouette further epitomizes spiritual ties in the form of classic, white gold wedding rings in the brand’s Wedding Jewelry Collection.

The brand’s subsequent designer jewelry collections reflect the Piaget brand’s stance on experimentation and broadening its design palette. There are so many pieces I like from each collection.

There is the 18-karat pink gold Rose Motif Pendant Necklace from the Magic Gardens of Piaget Collection that highlights a voluptuous, cut-out rose design with at least three tiers of open petals and a tiny diamond at its center. I also love the dangling fringe of the 18-karat white gold and diamonds Miss Protocole Pendant Necklace.

The dazzling items from the Limelight Collection includes a stunning star-shaped 18-karat white gold, diamond and sapphire ring inspired by the Chrysler Building; the collection’s 18-karat white gold and diamond hoop earrings has an East Indian vibe; and the collection’s chic bow-tie diamond necklace was inspired by the late style icon Jacqueline Kennedy Onassis.

While I am not always a fan of charm jewelry, I love the fine jewelry items from the Piaget Hearts Collection. The brand’s slightly elongated open heart jewelry of 18-karat white or yellow gold with accents of pink mother-of-pearl, black onyx or diamonds is a sophisticated update on a classic design.

Whenever I read up on one of the juggernauts of the jewelry industry I instantly feel that they set the standard for what jewelry design and jewelry making is all about; dedication to excellence.
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Photo 1 (top right): 18-Karat Yellow Gold Possession Cuff Bracelet
Photo 2 (center): 18-Karat White Gold Possession Ring with Diamond
Photo 3 (bottom left): 18-Karat White Gold and Diamonds Miss Protocole Pendant Necklace
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